Video consistently produces a higher response rate compared to other forms of advertising. Industry studies have shown:

• That video expedites buying decisions by 72% versus print
• Video boosts comprehension and retention by 50% over a live presentation.
• 6 times as many people prefer a video to printed information
• 97% of videos will be viewed by the recipient.
• A direct response video mailing can produce an astonishing 6% to 10% response rate compared to .5% to 1% for direct mail print.